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La th\u00e9matique abord\u00e9e est Ce vendredi 3 f\u00e9vrier, Monsieur RASO, professeur d’histoire-g\u00e9o a d\u00e9velopp\u00e9 le th\u00e8me : \u00ab\u00a0Marketing et langage<\/strong>\u00ab\u00a0.<\/p>\n<\/div> Monsieur Raso a d\u00e9but\u00e9 la conf\u00e9rence en citant Hitler, \u00e9lu gr\u00e2ce \u00e0 sa propagande. Puis Bernays, cr\u00e9ateur de la propagande marketing. Les \u00e9tudiants ont \u00e9t\u00e9 marqu\u00e9s par la pr\u00e9sentation des outils utilis\u00e9s par le marketing pour contr\u00f4ler la consommation des populations. \u00ab Le green washing est une technique marketing pour donner une image \u00e9co responsable \u00bb<\/p>\n Najla<\/cite><\/blockquote>\n\n\n\n \u00ab S’il y a des escrocs, qui sont les pigeons ? \u00bb<\/p>\n Safae<\/cite><\/blockquote>\n<\/blockquote>\n\n\n \u00ab Pourquoi Hollywood chewing gum et pas Melun chewing gum ? \u00bb <\/p>\n Math\u00e9o<\/cite><\/blockquote>\n\n\n\n \u00ab Les enfants reconnaissent le M de Mcdo avant m\u00eame de savoir \u00e9crire leur propre pr\u00e9nom \u00bb<\/p>\n Salah<\/cite><\/blockquote>\n\n\n\n \u00ab Quand il n’y a plus de responsabilit\u00e9s, il n’y a plus de limites\u00bb<\/p>\n Mariam<\/cite><\/blockquote>\n<\/blockquote>\n\n\n \u00ab On ach\u00e8te la marque et pas le v\u00eatement. Pourquoi ? \u00bb<\/p>\n Najla<\/cite><\/blockquote>\n<\/blockquote>\n\n\n \u00ab On manipule plus facilement une masse qu’un individu \u00bb<\/p>\n Ange<\/cite><\/blockquote>\n\n\n \u00ab Pas de grossophobie dans la soci\u00e9t\u00e9 qui nous pousse \u00e0 la boulimie\u00bb<\/p>\n Safae<\/cite><\/blockquote>\n\n\n \u00ab L’Am\u00e9rique se vend mieux \u00e0 cause du plan Marshall \u00bb<\/p>\n Noah<\/cite><\/blockquote>\n\n\n \u00ab Comment un produit venu du bout du monde peut-il \u00eatre moins cher qu’un produit local ? \u00bb<\/p>\n Ange<\/cite><\/blockquote>\n\n\n \u00ab Sans les normes de la soci\u00e9t\u00e9, nous vivrons sans complexe \u00bb<\/p>\n Mariam<\/cite><\/blockquote>\n\n\n \u00ab La plus grande source du pouvoir est la propagande \u00bb<\/p>\n Noah<\/cite><\/blockquote>\n\n\n \u00ab La manipulation est devenue notre quotidien \u00bb<\/p>\n Amaniel<\/cite><\/blockquote>\n\n\n\n Vendredi 10 f\u00e9vrier 2023 – 13 h 30 – 15 h 30<\/p>\n","protected":false},"excerpt":{"rendered":" Opinion publique et manipulations Un cycle exceptionnel de conf\u00e9rences s\u2019est ouvert au lyc\u00e9e L\u00e9onard de Vinci. En effet, diff\u00e9rents conf\u00e9renciers interviennent le vendredi dans la classe de NDRC2. Premi\u00e8re conf\u00e9rence – \u00a0\u00bb Marketing et langage\u00ab\u00a0 Ce vendredi 3 f\u00e9vrier, Monsieur RASO, professeur d’histoire-g\u00e9o a d\u00e9velopp\u00e9 le th\u00e8me : \u00ab\u00a0Marketing et langage\u00ab\u00a0. Propagande\u2026 le mot fait […]<\/p>\n","protected":false},"author":2,"featured_media":2698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actus","czr-hentry"],"_links":{"self":[{"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/posts\/2689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/comments?post=2689"}],"version-history":[{"count":6,"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/posts\/2689\/revisions"}],"predecessor-version":[{"id":2772,"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/posts\/2689\/revisions\/2772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/media\/2698"}],"wp:attachment":[{"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/media?parent=2689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/categories?post=2689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vinci-melun.org\/index.php\/wp-json\/wp\/v2\/tags?post=2689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
la manipulation de l’opinion publique<\/strong><\/p>\n<\/div><\/div>\n\n\n\nPremi\u00e8re conf\u00e9rence – \u00a0\u00bb Marketing et langage<\/strong>\u00ab\u00a0<\/h2>\n\n\n\n
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Quelques moyens d’influencer les masses : la r\u00e9p\u00e9tition, la simplification, le sentiment d’appartenance.<\/p>\n<\/div><\/div>\n\n\n\n
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Cette conf\u00e9rence a permis aux \u00e9tudiants d’ouvrir les yeux sur les v\u00e9rit\u00e9s cach\u00e9es du marketing.<\/p>\n\n\n\n1 \u00e9tudiant 1 phrase… <\/strong><\/h2>\n\n\n
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A suivre<\/strong>…<\/h2>\n\n\n\n
Seconde conf\u00e9rence<\/strong> – \u00ab\u00a0Merci qui. Un mod\u00e8le \u00e9conomique \u00e0 parts\u00a0\u00bb<\/h2>\n\n\n\n